J&K Bank has launched an AI-enabled chatbot called JIA (J&K Bank Intelligent Assistant) to enhance customer experience digitally by providing personalized services to its clients in the form of instant information and relevant assistance. The chatbot is equipped with natural language processing, artificial intelligence, and predictive intelligence and analytics to learn and evolve fast as it gathers and processes information to deliver personalized services to customers.
To access JIA, customers can visit the homepage of the J&K Bank corporate website. Additionally, customers can avail the bank’s WhatsApp-based services by sending a ‘hi’ message to 9906663937, a dedicated WhatsApp Business Number, verified with Green tick by WhatsApp.
In the first phase, JIA will guide people visiting the bank’s website in exploring information about the bank’s all products ranging from digital channels, deposits, loans, cards, rewards, insurance, and NRI services. It will also help customers locate nearby branches/ATMs of the Bank, educate visitors about various offers issued by the Bank, and assist them in raising complaints or knowing the status of their disputed digital transactions.
The launch of JIA is part of J&K Bank’s commitment to improving customer journeys and enhancing client experience across all available channels of banking and finance. The CEO and MD of the bank, Baldev Prakash, highlighted that JIA is a small but significant first step that will soon transform the digital services landscape of the bank, ensuring enhanced ease and safety of valuable customers.
Overall, the introduction of JIA is a positive development for J&K Bank’s customers as it will help them access information and services more efficiently and effectively. With AI-enabled chatbots becoming increasingly popular in the banking industry, J&K Bank is taking a step towards digital transformation and innovation in customer service.